Advances in Advertising Research (Vol. VII): Bridging the by George Christodoulides,Anastasia Stathopoulou,Martin Eisend

By George Christodoulides,Anastasia Stathopoulou,Martin Eisend

targeting various ads codecs, this e-book offers foreign cutting-edge study inter alia at the quickly evolving and more and more advanced advertisements panorama that increases a few demanding situations for advertisers. extra learn is required to lead offerings concerning advert content material and execution, media placement, social networks, and crusade effectiveness. Advances in advertisements examine are released through the eu advertisements Academy (EAA). This quantity is a selective choice of study awarded on the 14th overseas convention in advertisements (ICORIA), which was once held in London (UK) in July 2015. The convention amassed greater than one hundred fifty members from quite a few international locations from approximately all continents, together with Europe, North and South the US, Asia, and Australia.

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