Advances in Corporate Branding (Journal of Brand Management: by John M. T. Balmer,Shaun M. Powell,Joachim Kernstock,Tim

By John M. T. Balmer,Shaun M. Powell,Joachim Kernstock,Tim Oliver Brexendorf

This prestigious edited choice of articles from the Journal of name Management discusses the impression of study on our knowing of company model features and company model administration thus far. quite a lot of issues are lined, together with franchise model administration, co-creation of company manufacturers, alliance manufacturers, the function of inner branding within the supply of worker model promise, and the growth into new ways. Advances in company Branding is key examining for these venture a PhD programme or by way of higher point scholars searching for rigorous educational fabric at the topic and for students and discerning practitioners, appearing as 'advanced introductions'.

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