Brand Identity Factors: Developing a Successful Islamic by Vedad Alihodzic

By Vedad Alihodzic

Master's Thesis from the 12 months 2012 within the topic enterprise economics - advertising, company verbal exchange, CRM, industry learn, Social Media, grade: contrast (D3), Edinburgh Napier college, language: English, summary: the marketplace for Islam-compliant items is getting hugely very important, end result of the excessive impression of non secular legal responsibility on Muslim client behaviour. No examine is performed at the query on find out how to create model id from a Muslim viewpoint on the way to allure Muslim shoppers. for that reason, this learn goals to discover a collection of name id components which are used to create manufacturers that are perceived as Islamic.

Based on correct literature, 8 elements have been stumbled on to be proper. This set of name identification elements is confirmed via a combined study procedure. Interviews with specialists on Islamic branding aid to appreciate those model identification elements from knowledgeable standpoint, while a survey verifies model identification elements from
a purchaser perspective.

Findings express that the tangible issue “Halal certificates” is crucial issue to understand a model as Islamic. also, model brand and model identify impact shoppers’ perceptions. Intangible elements, akin to model values, model beginning and model courting, also are came upon to be very important. Findings additionally convey that
testimonials and model slogan aren't hugely important.

Based on those findings, the Muslim model identification version has been constructed which might be used to stability model identification elements so that it will create a winning model. it may be suggested to model managers, consultancies and advertisements businesses to make sure that the logo is precisely following Islamic criteria and regulations
in order to be effectively perceived as Islamic.

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