Brandraising: How Nonprofits Raise Visibility and Money by Sarah Durham

By Sarah Durham

within the present financial system, nonprofits have to specialise in how you can stand proud of the group, win charitable funds, and live to tell the tale the downturn. potent, mission-focused communications may also help companies construct robust identities, heightened reputations, and elevated fundraising strength. Brandraising outlines a mission-driven method of communications and advertising, in particular designed to spice up fundraising efforts. This e-book offers instruments and information for nonprofits looking to remodel their communications and advertising via clever positioning, branding, campaigns, and fabrics that leverage reliable process and nice inventive, with a special specialize in the intersection of communications and fundraising.

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