Building Donor Loyalty: The Fundraiser's Guide to Increasing by Adrian Sargeant,Elaine Jay

By Adrian Sargeant,Elaine Jay

Building Donor Loyalty is a hands-on advisor written for pro fundraisers that outlines the criteria that force donor retention, explains the best way to hold donors dedicated to a firm, and gives feedback for constructing donor price over the years. it's in line with info drawn from a examine software which integrated greater than 20,000 nonprofit firms and used to be funded by means of the Aspen beginning and the Indiana Fund throughout the middle on Philanthropy at Indiana college. Building Donor Loyalty includes a number of illustrative case experiences that show the facility of powerful donor retention ideas and obviously explains all of the components that may construct donor retention. It contains instruments and methods that experience confirmed profitable while transforming into long term relationships with donors and gives useful suggestion for fundraisers who are looking to combine this information into their very own pondering, making plans, and practice.

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