Building the Customer-Centric Enterprise: Data Warehousing by Claudia Imhoff,Lisa Loftis,Jonathan G. Geiger

By Claudia Imhoff,Lisa Loftis,Jonathan G. Geiger

concepts for leveraging details applied sciences to enhance purchaser relationships
With E-business comes the chance for corporations to truly get to grasp their customers--who they're and their paying for styles. enterprise managers desire an built-in method that helps clients from the instant they input front door--or net site--right via to achievement, aid, and advertising of recent services. alongside the best way, IT managers want an built-in set of technologies--from websites to databases and knowledge mining tools--to make all of this paintings. This publication exhibits either IT and company managers tips to fit company recommendations to the applied sciences had to cause them to paintings. Claudia Imhoff helped pioneer this set of applied sciences, known as the company info manufacturing unit (CIF). She and her coauthors take readers step by step in the course of the technique of utilizing the CIF for making a customer-focused company within which the top effects are elevated industry proportion and more advantageous purchaser pride and retention. They convey how the CIF can be utilized to make sure accuracy, determine patron wishes, tailor promotions, and more.

Show description

Read or Download Building the Customer-Centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management PDF

Similar customer service books

Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)

Consumer dating administration (CRM) as a method and as a know-how has passed through an awesome evolutionary trip. The preliminary technological procedure was once by way of many disappointing tasks basically to determine the maturing of the underlying strategies and functions lately. this day, CRM represents a technique, a collection of strategies, and a know-how that experience develop into indispensible within the glossy financial system.

Customer Care Excellence: How to Create an Effective Customer Focus: Volume 6 (Customer Care Excellence: How to Create an Effective Customer Care)

Shopper loyalty is vital to the long run monetary luck of your corporation, yet with extra selection then ever sooner than, consumers this present day have excessive expectancies of the goods and prone they use. To proceed to satisfy - or even to exceed - those excessive expectancies, you would like a first-class buyer companies method in position, and client Care Excellence will help you in attaining simply that.

Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies

"Talk is reasonable. " A cliché, might be, however the concept that what we do is extra very important than what we are saying is a primary fact. It applies in our own lives and will expand into our expert paintings, too. studying to enable your activities do the speaking may be innovative to an organization that struggles to create enduring patron relationships.

The Disney Difference: The Complete Guide to Adding Disney-like Magic to Your Corporation or Organization

Rework Your BusinessThe Disney distinction is must-reading for fanatics of Disney or for someone who desires to follow the teachings and magic of Walt Disney to their association. in the event you serve consumers, charitable donors, or site visitors, this publication will express you ways you could supply your most sensible and provides every body a extra magical event.

Additional resources for Building the Customer-Centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management

Sample text

Download PDF sample

Rated 4.27 of 5 – based on 35 votes

About admin