Cavemen Can't Market: Attracting, Conversing, and Creating by Jonathon Peters Ph.D.

By Jonathon Peters Ph.D.

Caveman advertising and marketing strategies now not paintings.

It was once that if we took out adequate advertisements, got adequate impressions, and had a persuasive message, lets put on them down till they finally bought.

But we're not accountable. they're.

And for this reason we needs to switch our advertising and marketing notion from the Caveman strategy to the WOO means.

A few agents take into account that the sport has replaced. rather than hitting consumers over the pinnacle with advert after advert, they visit power shoppers the place they're. as soon as there, they start a courting with customers, in essence dating them.

Cavemen Can’t marketplace makes use of the analogy of a Suitor dating, or WOOing, an meant not to in basic terms to turn into a patron, yet to maneuver that patron via phases of commitments until eventually she is not just unswerving to him, but in addition makes him a part of her identification. after all, she is going to marketplace for the Suitor, sharing along with her buddies what a superb Suitor she has.

Inside this analogy there are 3 levels of promoting:
• Attraction
• Conversation
• Relationship

Marketers needs to comprehend those phases, in addition to the pitfalls in every one level, to achieve success within the new advertising period.

Those who don’t...will be as out of date as a Caveman.

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