Consumer Behavior, Global Edition: Global Edition by Leon Schiffman,Leslie Kanuk

By Leon Schiffman,Leslie Kanuk

For undergraduate and graduate patron habit courses.

 

The textual content that set the traditional for purchaser habit study.

 

Consumer habit explores how the exam and alertness of buyer habit is imperative to the making plans, improvement, and implementation of selling strategies.

 

MyMarketingLab for Consumer Behavior is a complete studying package deal. MyMarketingLab is an internet homework, educational, and evaluate software that really engages scholars in studying.

 

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