Data Mining Techniques in CRM: Inside Customer Segmentation by Konstantinos K. Tsiptsis,Antonios Chorianopoulos

By Konstantinos K. Tsiptsis,Antonios Chorianopoulos

this is often an utilized guide for the appliance of information mining suggestions within the CRM framework. It combines a technical and a enterprise standpoint to hide the wishes of commercial clients who're searching for a pragmatic consultant on information mining. It specializes in shopper Segmentation and provides instructions for the improvement of actionable segmentation schemes. through the use of non-technical language it courses readers via all of the stages of the knowledge mining process.

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