Deciphering the Latino Consumer: A Guide for Employers, by Lori Madden

By Lori Madden

At a time while Hispanics include the quickest becoming demographic within the usa and whilst globalization forces U.S. companies to seem over our southern borders to companion with Latin American companies, this sensible advisor to bettering operating relationships among Anglos and Latinos is important and well timed. contained in the reader will learn the way cultural variations effect behaviors and the way to take concrete steps to augment company possibilities with Latin americans in the U.S. and in a foreign country. it is the excellent source for U.S execs, outlets and social carrier staff facing Spanish-speaking buyers, consumers and staff of their workplaces, at their retailers and at their jobs. For enterprise executives and marketers trying to extend into Latin the United States, it's a must-read earlier than touring so that you can stay away from severe errors which can jeopardize capability partnerships. it really is jam-packed with worthwhile counsel and executable motion issues and it really is guaranteed to stimulate the reader to create his or her personal ideas.

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